Classification: Confirmed Fraudulent Impersonation Platform – Active Scam Operation
Regulatory Status: ❌ Not licensed – Official SCA Warning (UAE)
Trust Score (ScamAdviser): 🔴 Very Low – “Website may be a scam”
WikiFX Rating: 🔴 1.07/10 – “Questionable Regulatory License”
Documented Victim Losses: 27,000(Dubaicelebrity),8,000, $500,000+ (multiple victims)
Executive Summary
Equiity.com is a confirmed fraudulent trading platform that impersonates the legitimate, regulated global broker Equiti. The platform has received an official warning from the UAE Securities and Commodities Authority (SCA) , which confirmed that Equiity is not licensed and has no affiliation with the legitimate Equiti brand .
The platform operates primarily through a call center in Sharjah, UAE, where fraudsters cold-call potential victims, falsely claim association with Equiti, and pressure investors to deposit funds . Victims include prominent individuals, such as Dubai celebrity Lojain Omran, who lost $27,000 and publicly warned her followers on Snapchat .
WikiFX rates the platform 1.07 out of 10, classifying it as having a “Questionable Regulatory License” and “Suspicious Operational Region” with “High Potential Risk” . ScamAdviser’s algorithm detected a very low trust score, citing hidden ownership, negative reviews, and high-risk financial services .
Multiple victims report that Equiity is essentially a “money extraction machine” .
Critical Distinction: Equiity.com is a scam that has stolen the name of the legitimate broker Equiti. Equiti (equiti.com) is a legitimate, regulated global fintech group with a Dubai metro station named after it . This review addresses only the fraudulent operation.
Verdict at a Glance:
| Aspect | Assessment |
|---|---|
| Regulatory Status | ❌ Not licensed – Official SCA Warning |
| Trust Score (ScamAdviser) | 🔴 Very Low – “May be a scam” |
| WikiFX Rating | 🔴 1.07/10 – “Questionable License” |
| Documented Losses | 27,000,8,000, $500,000+ (multiple victims) |
| Operation Method | Call center (Sharjah) + cold calling |
| Impersonation Target | Legitimate broker Equiti |
| Customer Support | 🔴 Hostile, rude, verbally abusive |
| Risk Level | 🔴 High – Confirmed Fraud |
| Recommendation | DO NOT DEPOSIT ANY FUNDS |
Official Regulatory Warnings: The Decisive Red Flag
UAE Securities and Commodities Authority (SCA) Warning – March 2024
On March 27, 2024, the Securities and Commodities Authority (SCA) warned that MRL Investments, operating under the website equiity.com, is not licensed by the authority and has no affiliation with Equiti Securities Currencies Brokers LLC (ESCB LLC), which operates under the licensed brand name ‘Equiti’ .
The SCA emphasized that Equiity has no connection with Equiti, which is licensed by the SCA to engage in trading derivative contracts and currencies .
Equiti’s Official Statement
Equiti, a well-established global fintech group with a Dubai metro station named after it, confirmed that they approached the SCA upon discovering the fraudulent misrepresentation .
Equiti said companies using the duplicitous trade name ‘EQUIITY’ coax deposits via telephone, through Equiity.com or the Equiity app .
“This company falsely claimed to be associated with Equiti, citing the company’s SCA license and Dubai metro station affiliation, even though the license number was not displayed on their own website. By exploiting Equiti’s reputation, the scammers convinced victims to deposit funds through websites or apps connected to the scam.”
— Equiti Group Statement
Mohammed AlAhmad Ketmawi, Equiti Group co-founder and CEO of ESCB, said several misled investors have reached out to Equiti, with some reporting individual losses of up to half a million dollars .
What These Warnings Mean for Investors
- ❌ Equiity is not authorized to provide financial services in the UAE or any jurisdiction
- ❌ The platform operates with no regulatory oversight
- ❌ There is no investor protection if funds are lost
- ❌ The SCA explicitly warns that Equiity is impersonating a legitimate broker
- ❌ It is highly unlikely you would get your money back if the firm disappears
Security Analysis: Extremely Low Trust Scores
ScamAdviser: Very Low Trust Score – “May Be a Scam”
ScamAdviser has analyzed equiity.com and given it a very low trust score, stating: “The website may be a scam. Be very careful when using this website!”
Critical findings from ScamAdviser :
| Risk Indicator | Finding |
|---|---|
| Trust Score | Very low – “may be a scam” |
| Owner Identity | Hidden using paid WHOIS service |
| Registrar Risk | Multiple spammers and scammers use same registrar |
| Financial Services | High-risk financial services detected |
| Risk/Reward Content | High-risk/return financial services detected |
| Consumer Reviews | Some mainly negative reviews found |
| Payment Methods | Refundable payment methods available (positive) |
| SSL Certificate | Valid (positive – basic security, not proof of legitimacy) |
| Domain Age | Many years (positive – but domain age alone does not guarantee legitimacy) |
ScamAdviser explains: “The website owner is hiding his identity. Spammers use this information to promote services to website owners.
WikiFX: 1.07/10 – “Questionable Regulatory License”
| Indicator | Finding |
|---|---|
| Regulatory Status | ❌ “Questionable Regulatory License” |
| Operating Region | ⚠️ “Suspicious Operational Region” |
| Risk Level | 🔴 “High Potential Risk” |
| Registered Country | Mauritius |
| Company Name | MRL Investments (MU) Ltd |
| Founded Year | 2023 |
| Regulation | ❌ Not regulated |
| Minimum Deposit | $0.01 |
| Maximum Leverage | Up to 1:200 |
WikiFX’s analysis confirms that the company is not regulated and operates with a questionable license status .
How Equiity Operates: The Impersonation Scam Pattern
Based on the SCA warning, victim exposure reports on WikiFX, and security analysis, here is the detailed step-by-step pattern of how Equiity’s fraudulent operation works .
Phase 1: The Bait – Cold Calls Impersonating Equiti
Victims are contacted by a call center located in Sharjah, UAE . The callers falsely claim to represent Equiti, the legitimate Dubai-based global broker.
One victim detailed:
“I was contacted by an online trader from Equiity.com (MRL Investments), who impersonated the well-known company Equiti.com based in Dubai. He claimed that his company was renowned in Dubai, using cutting-edge technology and offering guaranteed returns.”
The scammers exploit Equiti’s reputation, citing the company’s SCA license and Dubai metro station affiliation .
Phase 2: Trust Building – The “Safe” Website and Initial Success
The website equiity.com appears legitimate. It offers various account types: Silver, Gold, Platinum, and Islamic accounts, with minimum deposits starting from as low as $0.01 . This low barrier to entry attracts first-time investors.
Victims open trading accounts. The online platform initially seems to work well, showing some profitable trades .
Under the scammers’ insistence and pressure, victims invest more, as they are promised even greater returns .
Phase 3: The Trap – Withdrawal Attempts Blocked
When victims attempt to withdraw their money, the situation changes dramatically:
“When I attempted to withdraw my money, they persuaded me to keep it in the account to increase trade volume.”
The scammers instruct victims on which positions to open and close, claiming their expertise would yield better results . This is a key manipulation tactic to keep funds captive.
Phase 4: Hostile Support – Verbal Abuse and Pressure
When victims persist in their withdrawal requests, the scammers become rude, hostile, and verbally abusive.
One victim detailed:
“That woman who called me started yelling at me and wanted to make me feel guilty by telling me that my family and my children were going to be bad because of me because I was a mediocre person who was not able to get 100 dollars. In the end, she yelled at me and I had to hang up on her because of the daring way she treated me!!”
Phase 5: The Outcome – Account Loss and Disappearance
The final outcome is always the same: total loss.
One victim reported:
“The company falsely claims branches on their website, hindering withdrawals. They provided misguided advice, halted my withdrawal attempts, placed it on pending, and a representative gave misleading guidance. Consequently, I lost the entire $8000.”
What Real Victims Are Saying
Victim Story 1: Dubai Celebrity Lojain Omran – $27,000 Lost
Dubai celebrity Lojain Omran shared her experience on Snapchat, warning her followers about Equiity. She reportedly lost $27,000 to the fraudulent platform .
She emphasized the importance of conducting thorough research before engaging with any financial entities.
Loss Amount: $27,000
Key Red Flags: Cold call impersonation, fake association with Equiti
Victim Story 2: UAE Victim – $8,000 Lost, Account Frozen
A victim from the UAE reported:
“The company falsely claims branches on their website, hindering withdrawals. They provided misguided advice, halted my withdrawal attempts, placed it on pending, and a representative gave misleading guidance. Consequently, I lost the entire $8000.”
Loss Amount: $8,000
Key Red Flags: Withdrawal blocks, misleading guidance, account freeze
Victim Story 3: Victim Impersonated by Equiity Agent – Guaranteed Returns
A victim from the UAE reported being contacted by an online trader from Equiity.com who impersonated Equiti.com:
“He claimed that his company was renowned in Dubai, using cutting‑edge technology and offering guaranteed returns. Trusting his assurances, I opened a trading account with them and used their online platform, which initially seemed to work well, showing some profitable trades. Under their insistence and pressure, I invested more, as they promised even greater returns.”
Key Red Flags: Guaranteed returns claim, impersonation, pressure tactics
Victim Story 4: Colombian Victim – Virtual Abuse and Harassment
A victim from Colombia reported being pressured to invest in Bancolombia shares:
“In the end, since I did not want to agree, that woman who called me started yelling at me and wanted to make me feel guilty by telling me that my family and my children were going to be bad because of me because I was a mediocre person who was not able to get 100 dollars. In the end, she yelled at me and I had to hang up on her because of the daring way she treated me!!”
Key Red Flags: Virtual abuse, harassment, guilt-tripping
Victim Story 5: Semi-Annual Losses Documented
WikiFX’s exposure list contains multiple complaints about the company, with one victim stating:
“I have been scammed and deceived by this company and lost all my savings.”
Victim Story 6: Multiple Reports of Withdrawal Blocks
A Trustpilot review (on a related domain) reported:
“Ever since I asked for my cash, it’s been silence. Support’s been nonchalant in every case. This site’s a hoax.”
“This is a cheating prop firm they didn’t give any payout if you have followed every rules also they will deny the payout and they will close and block from their site.”
Summary of Victim Experiences
Red Flags Summary
Steps to Take If You Have Been Affected
If you have already deposited funds with Equiity (equiity.com), take these actions immediately:
SiiraOasis – Asset Recovery Specialists
Reclaim what’s yours. We provide expert fund recovery for individuals locked out of accounts or navigating lost assets. Discreet, personalized support when you need it most.
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